Cathy Green and Miniratu Soyoola
Promoting positive social norms in support of zero tolerance for gender-based violence in rural Zambia
• Gender-based violence (GBV) is a human rights abuse and a serious public health problem, with wide-ranging mental, physical, social and economic impacts.
• 2014 WHO Resolution on Violence Against Women calls for a global plan of action to strengthen the role of health systems in addressing GBV.
• As yet, the evidence base on how to intervene effectively is limited.
Background and Context
• MORE MAMaZ (More Mobilising Access to Maternal Health Services in Zambia Programme), worked with the Ministry of Health, district health teams and communities to address the range of demand-side barriers preventing timely use of maternal and newborn health services.