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Promoting Positive Social Norms in Support of Zero Tolerance for Gender-based Violence in Rural Zambia

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Cathy Green and Miniratu Soyoola


Promoting positive social norms in support of zero tolerance for gender-based violence in rural Zambia



• Gender-based violence (GBV) is a human rights abuse and a serious public health problem, with wide-ranging mental, physical, social and economic impacts.

• 2014 WHO Resolution on Violence Against Women calls for a global plan of action to strengthen the role of health systems in addressing GBV.

• As yet, the evidence base on how to intervene effectively is limited.


Background and Context

• MORE MAMaZ (More Mobilising Access to Maternal Health Services in Zambia Programme), worked with the Ministry of Health, district health teams and communities to address the range of demand-side barriers preventing timely use of maternal and newborn health services.

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